In 2006, New York City designer Ari Saal Forman dropped a limited run of Menthol 10s, a one-of-a-kind sneaker that drew inspiration from and took a shot at Nike and Newport.
Ari wound up getting a cease-and-desist letter from Nike and facing an aggressive lawsuit from Newport. VICE met up with Ari in Manhattan to hear the inside story of why he made the Menthol 10s, and why he took on a legal battle in the name of conscious consumerism.
Producer: Dylan Coburn
Editor: Stacy Kim
@Vice Media, LLC.